For 2ence, the redesign of their website was an exciting creative challenge. The existing single-screen format needed to evolve into a platform that effectively communicated the high caliber of their work to visitors and potential clients. With no existing assets to guide the design process, the project called for an innovative approach that would make the site stand out.
Embracing this challenge, I focused on using typography as a key design element, combined with interactive elements, to craft a memorable and engaging user experience. By strategically selecting fonts and establishing a clear typographic hierarchy, I was able to convey 2ence's expertise and professionalism in a visually appealing manner. The integration of interactive elements further enhanced the user experience, providing a dynamic and engaging interface. The result was a website that not only captured the essence of their brand but also offered users an intuitive and sophisticated experience. During testing, the redesign received great feedback and left a strong impression, highlighting 2ence's exceptional work through creative design solutions.
During reseach & discovery, I conducted thorough research to understand 2ence's brand values and target audience. This involved analyzing the existing website and gathering insights to inform the redesign strategy. My focus was on identifying key areas for improvement to ensure the new site effectively communicated the brand's high-quality work.
I developed a clear and intuitive information architecture to enhance user navigation and accessibility. By organizing content logically, I ensured that visitors could easily find and engage with the information they needed, creating a seamless user journey.
I had to set a new art direction from scratch to create a cohesive brand identity that reflected 2ence's professionalism and expertise. By establishing a local UI library, I ensured consistency across all visual elements, using typography and interactive features to reinforce the brand's message and aesthetic.
Furthermore, we tested and created visual elements and interactions that would make the experience memorable and surprise users for an something unexpected while exploring the new website.
Rigorous testing was conducted to refine the user experience and functionality of the website. As a Product and Project Lead, I collaborated closely with the developer of the project to ensure a smooth hand-off, providing detailed documentation and support to facilitate efficient implementation.
Before we even started the collaboration I looped the developer to let us know about the tech stuck that will be used for this project to allow me ensure the feasibility of the design early on.
After the project's official launch, we focused on refining the site's usability and engagement. This stage involves analyzing user feedback and behavior to enhance the overall interaction, ensuring a seamless and intuitive experience for all visitors.
Selected Work
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