This is a restricted case study where you will be able to go through process overview and outcome

Center for Digital Innovation Pfizer

CDI is charged with developing transformative digital solutions driving innovative breakthroughs that change patients’ lives.

Role

Lead UX UI Designer

Duration

January 2022 - June 2022

Project

PfizerCDI

Project Overview

In 2020, Pfizer inaugurated the Center of Digital Innovation (CDI) in Thessaloniki, Greece, marking a significant milestone in the organization's expansion. As CDI flourished, a pivotal decision was made, to launch a comprehensive website that would seamlessly provide valuable resources such as news updates, information on innovation programs, and access to a diverse range of employment opportunities within Pfizer.

Design Process

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Gathered user data

Conducted User Interviews

Identified user pain points

Work based on Analytics

Align business goal with user needs

Identifying new Information Architecture

UI kit creation

Low to Hi fidelity design

Create end to end Prototype

Come up with a concept

Create in AE and exported as JSON Lottie file

Generated 2 version, one for prototype and one for Devs

Early communication with Devs to ensure feasibility of designs

Complete assets Figma file ready for Devs

Animations Json files ready for Devs to implement

Selected Work

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Product Designer

UX ‧ UI DEsigner

Product Designer